/* ---- self-hosted fonts (Latin subset, variable; built by scripts/build_fonts.py) ---- */
@font-face{font-family:'Fraunces';src:url('/assets/fonts/fraunces-var.woff2') format('woff2');font-weight:300 400;font-style:normal;font-display:swap}
@font-face{font-family:'Fraunces';src:url('/assets/fonts/fraunces-italic-var.woff2') format('woff2');font-weight:300 400;font-style:italic;font-display:swap}
@font-face{font-family:'DM Sans';src:url('/assets/fonts/dmsans-var.woff2') format('woff2');font-weight:400 700;font-style:normal;font-display:swap}
@font-face{font-family:'Instrument Serif';src:url('/assets/fonts/instrument-serif-italic.woff2') format('woff2');font-weight:400;font-style:italic;font-display:swap}
@font-face{font-family:'JetBrains Mono';src:url('/assets/fonts/jetbrains-mono-var.woff2') format('woff2');font-weight:400 500;font-style:normal;font-display:swap}

/* Onda editorial design system — shared across all pages */

/* ====================== TOKENS ====================== */
:root{
  --bg:#0a0a0a; --bg-2:#070707;
  --surface:rgba(255,255,255,0.03); --surface-h:rgba(255,255,255,0.06);
  --border:rgba(255,255,255,0.08); --border-faint:rgba(255,255,255,0.05); --border-h:rgba(255,255,255,0.16);
  --text:#fafafa; --text-2:#a1a1aa; --muted:#8b8b94; --faint:#52525b;
  --accent:#3B82F6; --accent-l:#60a5fa; --accent-d:#2563eb; --accent-deep:#1d4ed8;
  --accent-08:rgba(59,130,246,0.08); --accent-12:rgba(59,130,246,0.12); --accent-20:rgba(59,130,246,0.20);
  --success:#4ade80; --whatsapp:#25d366;

  --f-display:"Fraunces",Georgia,serif;
  --f-italic:"Instrument Serif",Georgia,serif;
  --f-sans:"DM Sans",system-ui,-apple-system,sans-serif;
  --f-mono:"JetBrains Mono",ui-monospace,Menlo,monospace;

  --ease:cubic-bezier(0.32,0.72,0,1);
  --maxw:1280px;
  --gut:clamp(1.25rem,5vw,4.5rem);
}

*{box-sizing:border-box;margin:0;padding:0}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;overflow-x:clip}
body{overflow-x:clip}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{
  font-family:var(--f-sans); background:var(--bg); color:var(--text);
  -webkit-font-smoothing:antialiased; font-size:1rem; line-height:1.5;
}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
::selection{background:var(--accent-20);color:#fff}

/* ====================== ATMOSPHERE ====================== */
.noise{position:fixed;inset:0;z-index:0;pointer-events:none;opacity:0.025;mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.65' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");}
.vignette{position:fixed;inset:0;z-index:0;pointer-events:none;
  background:radial-gradient(120% 90% at 50% -10%,transparent 55%,rgba(0,0,0,0.55) 100%);}

/* ====================== LAYOUT ====================== */
.wrap{max-width:var(--maxw);margin:0 auto;padding-inline:var(--gut);position:relative;z-index:1}
section{position:relative;z-index:1}
.rule{height:1px;background:var(--border-faint);border:0;width:100%}

/* blog index post grid (collapses to a single column on phones) */
.blog-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(0.9rem,2.5vw,1.6rem)}
@media(max-width:600px){.blog-grid{grid-template-columns:1fr}}

/* skip-to-content link — hidden until focused */
.skip{position:absolute;left:1rem;top:1rem;z-index:100;transform:translateY(-200%);
  background:var(--accent-d);color:#fff;padding:0.65rem 1.1rem;border-radius:8px;font-weight:600;
  font-size:0.85rem;transition:transform .2s var(--ease)}
.skip:focus{transform:translateY(0);outline:2px solid #fff;outline-offset:2px}

/* Editorial section header: index number + label hung left, descriptor right */
.idx{display:flex;align-items:center;justify-content:space-between;gap:2rem;
  padding-block:1.25rem;border-top:1px solid var(--border);flex-wrap:wrap}
.idx-l{display:flex;align-items:baseline;gap:1rem}
.idx-num{font-family:var(--f-mono);font-size:0.8125rem;color:var(--accent);letter-spacing:0.04em;font-weight:500}
.idx-label{font-family:var(--f-sans);font-size:0.8125rem;font-weight:700;text-transform:uppercase;letter-spacing:0.18em;color:var(--text)}
.idx-desc{font-size:0.875rem;color:var(--muted);max-width:42ch;text-align:right}
@media(max-width:600px){.idx-desc{text-align:left;max-width:none}}

/* ====================== NAV ====================== */
.nav{position:fixed;top:1.1rem;left:0;right:0;z-index:50;display:flex;justify-content:center;
  transition:transform .5s var(--ease),opacity .4s var(--ease);will-change:transform}
.nav.hide{transform:translateY(-160%);opacity:0}
.nav-inner{display:flex;align-items:center;gap:0.5rem;
  background:rgba(12,12,12,0.6);backdrop-filter:blur(24px) saturate(180%);-webkit-backdrop-filter:blur(24px) saturate(180%);
  border:1px solid var(--border);border-radius:9999px;padding:0.4rem 0.45rem 0.4rem 1.25rem;
  box-shadow:0 8px 32px -8px rgba(0,0,0,0.6)}
.brand{font-family:var(--f-sans);font-weight:700;letter-spacing:0.22em;font-size:0.8125rem;
  display:flex;align-items:center;gap:0.55rem;padding-right:0.5rem}
.nav-links{display:flex;align-items:center;gap:0.15rem;margin-left:0.5rem}
.nav-links a{font-size:0.8125rem;color:var(--text-2);padding:0.45rem 0.8rem;border-radius:9999px;transition:.25s var(--ease)}
.nav-links a:hover{color:var(--text);background:var(--surface-h)}
.nav-lang{font-family:var(--f-mono);font-size:0.72rem;color:var(--muted);padding:0.45rem 0.7rem;border-radius:9999px;transition:.25s var(--ease)}
.nav-lang:hover{color:var(--text);background:var(--surface-h)}
.nav-cta{display:inline-flex;align-items:center;gap:0.4rem;font-size:0.8125rem;font-weight:600;color:#fff;
  background:var(--accent-d);padding:0.5rem 0.95rem;border-radius:9999px;transition:.25s var(--ease)}
.nav-cta:hover{background:var(--accent-deep);transform:translateY(-1px);box-shadow:0 10px 22px -8px var(--accent-20)}
.nav-cta:active{transform:scale(0.97)}
.menu-btn{display:none;background:none;border:0;color:var(--text);padding:0.5rem;cursor:pointer;min-width:44px;min-height:44px;align-items:center;justify-content:center}
@media(max-width:880px){
  .nav-links,.nav .nav-cta{display:none}
  .menu-btn{display:inline-flex}
}
/* mobile menu */
.msheet{position:fixed;inset:0;z-index:60;background:var(--bg-2);opacity:0;visibility:hidden;pointer-events:none;
  transition:opacity .35s var(--ease),visibility .35s var(--ease);display:flex;flex-direction:column;padding:1.6rem var(--gut)}
.msheet.open{opacity:1;visibility:visible;pointer-events:auto}
.msheet-top{display:flex;justify-content:space-between;align-items:center}
.msheet nav{display:flex;flex-direction:column;gap:0.25rem;margin-top:3rem}
.msheet nav a{font-family:var(--f-display);font-weight:300;font-size:2.4rem;letter-spacing:-0.02em;
  padding:0.5rem 0;border-bottom:1px solid var(--border-faint)}
.msheet nav a .n{font-family:var(--f-mono);font-size:0.75rem;color:var(--accent);vertical-align:super;margin-right:0.5rem}
.msheet .wa{margin-top:auto;display:inline-flex;justify-content:center;align-items:center;gap:0.5rem;
  background:var(--whatsapp);color:#04210f;font-weight:700;padding:1rem;border-radius:9999px}

/* ====================== HERO ====================== */
.hero{padding-top:9rem;padding-bottom:4.5rem;min-height:100svh;display:flex;flex-direction:column;justify-content:flex-start}
@media(max-width:600px){.hero{padding-top:7.5rem}}
.locator{display:flex;align-items:center;justify-content:space-between;gap:1rem;flex-wrap:wrap;
  font-family:var(--f-mono);font-size:0.75rem;color:var(--muted);letter-spacing:0.02em}
.locator .l{display:flex;align-items:center;gap:0.6rem;flex-wrap:wrap}
.locator .sep{width:18px;height:1px;background:var(--border-h)}
.edition{font-family:var(--f-mono);font-size:0.75rem;letter-spacing:0.08em;color:var(--text-2);white-space:nowrap}
.edition .on{color:var(--text)}
.edition .off{color:var(--text-2)}
.edition a.off{color:var(--text-2);transition:.25s var(--ease)}
.edition a.off:hover{color:var(--accent)}

.hero-head{position:relative;margin-top:clamp(2.5rem,8vh,6rem);padding-block:clamp(0.5rem,2.5vh,2rem)}
.wave-bg{position:absolute;left:-4%;right:-4%;top:42%;height:60%;z-index:0;pointer-events:none;opacity:0.9}
h1.lead{position:relative;z-index:1;font-family:var(--f-display);font-weight:300;
  font-size:clamp(2.7rem,9.2vw,8.2rem);line-height:0.96;letter-spacing:-0.035em;
  text-wrap:balance;max-width:15ch;font-optical-sizing:auto;padding-bottom:0.16em}
h1.lead .rot-wrap{display:inline-block;position:relative}
h1.lead em{font-family:var(--f-italic);font-style:italic;font-weight:400;color:var(--accent);
  letter-spacing:-0.01em;font-size:1.02em}
.rot{display:inline-block;min-width:9ch;text-align:left}
.rot .w{display:inline-block;will-change:transform,opacity,filter}

.hero-sub{position:relative;z-index:1;display:flex;gap:clamp(1.5rem,5vw,5rem);flex-wrap:wrap;
  align-items:flex-end;margin-top:clamp(3.5rem,8vh,6rem)}
.hero-sub p{max-width:50ch;color:var(--text-2);font-size:clamp(1rem,1.05rem,1.18rem);line-height:1.6}
.hero-sub p strong{color:var(--text);font-weight:500}
.cta-row{display:flex;gap:0.7rem;flex-wrap:wrap;align-items:center}
.btn-wa{display:inline-flex;align-items:center;gap:0.6rem;background:var(--whatsapp);color:#04210f;
  font-weight:700;font-size:0.95rem;padding:0.85rem 1.35rem;border-radius:9999px;transition:.3s var(--ease);
  box-shadow:0 6px 24px -6px rgba(37,211,102,0.45)}
.btn-wa:hover{transform:translateY(-2px);box-shadow:0 12px 30px -8px rgba(37,211,102,0.55)}
.btn-wa:active{transform:scale(0.98)}
.btn-ghost{display:inline-flex;align-items:center;gap:0.55rem;color:var(--text-2);font-weight:500;font-size:0.95rem;
  padding:0.85rem 1.2rem;border:1px solid var(--border);border-radius:9999px;transition:.3s var(--ease)}
.btn-ghost:hover{color:var(--text);border-color:var(--border-h);background:var(--surface)}
.btn-ghost svg,.btn-wa svg{width:17px;height:17px}

/* hero facts masthead footer */
.facts{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--border-faint);
  border:1px solid var(--border);border-radius:14px;overflow:hidden;margin-top:clamp(2rem,5vh,3.5rem)}
.fact{background:var(--bg);padding:1.1rem 1.25rem;display:flex;flex-direction:column;gap:0.3rem}
.fact .v{font-family:var(--f-mono);font-size:clamp(1.1rem,2vw,1.6rem);font-weight:500;color:var(--text);
  letter-spacing:-0.02em;font-variant-numeric:tabular-nums}
.fact .v .cur{color:var(--accent)}
.fact .k{font-size:0.7rem;text-transform:uppercase;letter-spacing:0.16em;color:var(--muted);font-weight:600}
@media(max-width:720px){.facts{grid-template-columns:repeat(2,1fr)}}

/* trust strip */
.trust{display:flex;gap:0.6rem 1.4rem;flex-wrap:wrap;align-items:center;margin-top:1.3rem;
  font-size:0.8125rem;color:var(--muted)}
.trust span{display:inline-flex;align-items:center;gap:0.5rem}
.trust .tick{color:var(--accent)}
.trust .tick svg{width:14px;height:14px}

/* ====================== WORK ====================== */
.work{padding-top:5rem;padding-bottom:1rem}
.cover{position:relative;display:block;overflow:hidden;border-radius:6px;border:1px solid var(--border);
  background:var(--bg-2)}
.cover .media{position:relative;overflow:hidden}
.cover img{width:100%;height:100%;object-fit:cover;transition:transform 1.1s var(--ease),filter 1.1s var(--ease);
  filter:saturate(0.92) contrast(1.02)}
.cover:hover img{transform:scale(1.04)}
.cover .grain{position:absolute;inset:0;opacity:0.05;mix-blend-mode:overlay;pointer-events:none;
  background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.7' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}
.cover .scrim{position:absolute;inset:0;background:linear-gradient(to top,rgba(0,0,0,0.7) 0%,rgba(0,0,0,0.05) 45%,transparent 70%)}
.cover .meta{position:absolute;left:0;right:0;bottom:0;padding:clamp(1.1rem,2.5vw,2rem);
  display:flex;justify-content:space-between;align-items:flex-end;gap:1rem}
.cover .no{font-family:var(--f-mono);font-size:0.75rem;color:rgba(255,255,255,0.7);letter-spacing:0.06em}
.cover .name{font-family:var(--f-display);font-weight:400;font-size:clamp(1.5rem,3.2vw,2.7rem);
  line-height:1;letter-spacing:-0.02em;margin-top:0.4rem}
.cover .sector{font-size:0.8rem;color:var(--text-2);margin-top:0.5rem;display:flex;gap:0.6rem;align-items:center;flex-wrap:wrap}
.cover .chip{font-family:var(--f-mono);font-size:0.68rem;text-transform:uppercase;letter-spacing:0.1em;
  color:rgba(255,255,255,0.85);border:1px solid rgba(255,255,255,0.22);padding:0.28rem 0.6rem;border-radius:9999px;
  backdrop-filter:blur(6px)}
.cover .arrow{flex:none;width:44px;height:44px;border-radius:50%;border:1px solid rgba(255,255,255,0.25);
  display:grid;place-items:center;color:#fff;transition:.4s var(--ease);backdrop-filter:blur(6px)}
.cover:hover .arrow{background:var(--accent);border-color:var(--accent);transform:rotate(-45deg) translateY(0)}
.cover .arrow svg{width:18px;height:18px}

.lead-cover .media{aspect-ratio:16/9}
@media(max-width:600px){.lead-cover .media{aspect-ratio:4/5}}
.work-pair{display:grid;grid-template-columns:1fr 1fr;gap:clamp(0.75rem,2vw,1.4rem);margin-top:clamp(0.75rem,2vw,1.4rem)}
.work-pair .media{aspect-ratio:4/5}
@media(max-width:740px){.work-pair{grid-template-columns:1fr}.work-pair .media{aspect-ratio:4/5}}

/* serena warm placeholder slot */
.slot-serena{position:relative;width:100%;height:100%;
  background:
    radial-gradient(120% 80% at 30% 15%,rgba(212,168,83,0.5),transparent 55%),
    radial-gradient(120% 110% at 80% 90%,rgba(194,89,58,0.55),transparent 60%),
    linear-gradient(150deg,#1c1410,#0d0a08);}
.slot-serena .slot-tag{position:absolute;top:1rem;left:1rem;font-family:var(--f-mono);font-size:0.65rem;
  letter-spacing:0.12em;text-transform:uppercase;color:rgba(255,255,255,0.65);
  border:1px dashed rgba(255,255,255,0.3);padding:0.3rem 0.55rem;border-radius:6px}
.slot-serena .sun{position:absolute;left:50%;top:38%;transform:translate(-50%,-50%);width:38%;aspect-ratio:1;
  border-radius:50%;background:radial-gradient(circle,rgba(255,228,170,0.9),rgba(212,168,83,0.2) 60%,transparent 72%);
  filter:blur(2px)}

/* secondary "also" row */
.also{display:grid;grid-template-columns:1fr 1fr;gap:clamp(0.75rem,2vw,1.4rem);margin-top:clamp(0.75rem,2vw,1.4rem)}
.also-card{display:flex;align-items:center;gap:1rem;border:1px solid var(--border);border-radius:6px;overflow:hidden;
  background:var(--surface);transition:.35s var(--ease);padding-right:1.1rem}
.also-card:hover{border-color:var(--border-h);background:var(--surface-h)}
.also-card .thumb{width:108px;height:84px;flex:none;overflow:hidden;background:var(--bg-2)}
.also-card .thumb img{width:100%;height:100%;object-fit:cover;filter:saturate(0.9)}
.also-card .t{display:block;font-family:var(--f-display);font-weight:400;font-size:1.18rem;letter-spacing:-0.01em}
.also-card .s{display:block;font-size:0.78rem;color:var(--muted);margin-top:0.15rem}
.also-card .a{margin-left:auto;color:var(--muted);transition:.3s var(--ease)}
.also-card:hover .a{color:var(--accent);transform:translateX(3px)}
.also-card .a svg{width:18px;height:18px}
@media(max-width:740px){.also{grid-template-columns:1fr}}

.work-foot{display:flex;justify-content:space-between;align-items:center;gap:1.5rem;flex-wrap:wrap;
  margin-top:clamp(1.6rem,3vw,2.4rem);padding-top:1.5rem;border-top:1px solid var(--border-faint)}
.work-foot .price-note{font-family:var(--f-display);font-weight:300;font-size:clamp(1.3rem,3vw,2rem);
  letter-spacing:-0.02em;max-width:24ch;line-height:1.1}
.work-foot .price-note b{font-weight:400;font-style:italic;font-family:var(--f-italic);color:var(--accent)}
.work-foot .strike{color:var(--muted);text-decoration:line-through;text-decoration-thickness:1px}
.link-arrow{display:inline-flex;align-items:center;gap:0.5rem;font-weight:600;font-size:0.9rem;color:var(--text);
  border-bottom:1px solid var(--border-h);padding-bottom:0.3rem;transition:.3s var(--ease)}
.link-arrow:hover{color:var(--accent);border-color:var(--accent);gap:0.75rem}
.link-arrow svg{width:16px;height:16px}

/* founding-client framing line near packages + work */
.founding-note{font-family:var(--f-mono);font-size:0.8rem;color:var(--accent-l);letter-spacing:0.01em;
  max-width:60ch;margin-top:1rem;line-height:1.55;display:flex;gap:0.6rem;align-items:flex-start}
.founding-note .d{flex:none;width:6px;height:6px;border-radius:50%;background:var(--accent);
  box-shadow:0 0 8px var(--accent);margin-top:0.42rem}

/* ====================== PROOF / REAL-CASE SLOTS ====================== */
.proof{padding-block:clamp(3rem,7vw,6rem)}
.proof-note{font-size:0.875rem;color:var(--muted);max-width:52ch;margin-top:0.4rem}
.proof-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(0.85rem,2vw,1.3rem);margin-top:2rem;align-items:start}
@media(max-width:880px){.proof-grid{grid-template-columns:1fr;max-width:520px;margin-inline:auto}}
/* 2 published cases: center them on desktop until a third lands */
@media(min-width:881px){.proof-grid.two{grid-template-columns:repeat(2,minmax(0,1fr));max-width:780px;margin-inline:auto}}

/* proof card variant A (.case) */
.case{position:relative;border:1px solid var(--border);border-radius:10px;overflow:hidden;
  background:linear-gradient(180deg,var(--surface),transparent);display:flex;flex-direction:column;min-height:100%}
.case .case-shot{position:relative;aspect-ratio:4/3;width:100%;overflow:hidden;background:var(--bg-2);
  border-bottom:1px solid var(--border-faint)}
/* image slot: drop a real screenshot in as <img> and it fills this box, no layout work */
.case .case-shot img{width:100%;height:100%;object-fit:cover}
.case .shot-empty{position:absolute;inset:0;display:grid;place-items:center;
  background:radial-gradient(120% 100% at 30% 10%,var(--accent-08),transparent 60%),var(--bg-2)}
.case .shot-empty .badge{font-family:var(--f-mono);font-size:0.62rem;letter-spacing:0.12em;text-transform:uppercase;
  color:var(--faint);border:1px dashed var(--border-h);padding:0.35rem 0.6rem;border-radius:6px}
.case .case-body{padding:1.3rem 1.35rem 1.45rem;display:flex;flex-direction:column;flex:1}
.case .case-sector{font-family:var(--f-mono);font-size:0.68rem;text-transform:uppercase;letter-spacing:0.12em;color:var(--accent)}
.case .case-name{font-family:var(--f-display);font-weight:400;font-size:1.35rem;letter-spacing:-0.01em;margin-top:0.5rem}
.case .case-name .blank{color:var(--faint)}
.case .case-result{font-size:0.9rem;color:var(--text-2);line-height:1.5;margin-top:0.55rem}
.case .case-quote{font-family:var(--f-display);font-style:italic;font-weight:300;font-size:1.02rem;line-height:1.45;
  color:var(--text);margin-top:1.1rem;padding-top:1.1rem;border-top:1px solid var(--border-faint);text-wrap:balance}
.case .case-quote .blank{color:var(--faint)}
.case .case-attr{display:flex;align-items:center;gap:0.7rem;margin-top:1rem}
.case .case-attr .av{width:38px;height:38px;border-radius:50%;flex:none;border:1px dashed var(--border-h);
  display:grid;place-items:center;color:var(--faint);font-family:var(--f-mono);font-size:0.62rem}
.case .case-attr .lab{font-size:0.74rem;color:var(--muted);font-family:var(--f-mono);letter-spacing:0.03em}

/* proof card variant B (.case-slot) */
.case-slot{position:relative;border:1px solid var(--border);border-radius:10px;overflow:hidden;
  background:linear-gradient(180deg,var(--surface),transparent);display:flex;flex-direction:column;min-height:100%}
.case-slot .case-media{position:relative;aspect-ratio:4/3;overflow:hidden;
  background:radial-gradient(120% 90% at 30% 20%,rgba(59,130,246,0.10),transparent 60%),
    linear-gradient(150deg,#10131c,#0a0a0a);border-bottom:1px solid var(--border-faint)}
/* When a real screenshot drops in, this <img> shows and the dashed marker hides */
.case-slot .case-media img{width:100%;height:100%;object-fit:cover}
.case-slot .case-marker{position:absolute;inset:0;display:grid;place-items:center;gap:0.6rem;
  font-family:var(--f-mono);font-size:0.66rem;letter-spacing:0.12em;text-transform:uppercase;color:var(--faint);
  text-align:center;padding:1rem}
.case-slot .case-marker .ring{width:46px;height:46px;border-radius:50%;border:1px dashed var(--border-h);
  display:grid;place-items:center;color:var(--muted)}
.case-slot .case-marker .ring svg{width:18px;height:18px}
.case-slot .case-body{padding:1.4rem 1.4rem 1.5rem;display:flex;flex-direction:column;flex:1}
.case-slot .case-tag{font-family:var(--f-mono);font-size:0.68rem;letter-spacing:0.1em;text-transform:uppercase;color:var(--accent)}
.case-slot .case-name{font-family:var(--f-display);font-weight:400;font-size:1.35rem;letter-spacing:-0.01em;margin-top:0.5rem;color:var(--text)}
.case-slot .case-name .blank{color:var(--faint)}
.case-slot .case-result{font-size:0.9rem;color:var(--text-2);margin-top:0.55rem;line-height:1.5}
.case-slot .case-result .blank{color:var(--faint)}
.case-slot .case-quote{font-family:var(--f-display);font-style:italic;font-weight:300;font-size:1.02rem;
  line-height:1.4;color:var(--text-2);margin-top:1.1rem;padding-top:1.1rem;border-top:1px solid var(--border-faint);text-wrap:balance}
.case-slot .case-quote .blank{color:var(--faint)}
.case-slot .case-attr{display:flex;align-items:center;gap:0.7rem;margin-top:1rem}
.case-slot .case-attr .av{width:34px;height:34px;border-radius:50%;border:1px dashed var(--border-h);flex:none;
  display:grid;place-items:center;font-family:var(--f-mono);font-size:0.6rem;color:var(--faint)}
.case-slot .case-attr .who{font-size:0.78rem;color:var(--muted);font-family:var(--f-mono);letter-spacing:0.02em}

/* ====================== STUDIO ====================== */
.studio{padding-block:clamp(3rem,7vw,6rem)}
.studio-grid{display:grid;grid-template-columns:1.1fr 0.9fr;gap:clamp(2rem,6vw,5rem);align-items:start}
@media(max-width:860px){.studio-grid{grid-template-columns:1fr;gap:2.5rem}}
.studio h2{font-family:var(--f-display);font-weight:300;font-size:clamp(2rem,5vw,3.8rem);
  line-height:1.02;letter-spacing:-0.03em;text-wrap:balance;max-width:14ch}
.studio h2 em{font-family:var(--f-italic);font-style:italic;color:var(--accent)}
.studio-body p{color:var(--text-2);font-size:1.05rem;line-height:1.65;max-width:48ch}
.studio-body p+p{margin-top:1.1rem}
.studio-photo{margin-top:clamp(2.4rem,5vw,3.8rem)}
.studio-photo img{width:100%;height:auto;display:block;border-radius:14px;border:1px solid var(--border-faint)}
.studio-photo figcaption{font-family:var(--f-mono);font-size:0.72rem;color:var(--muted);text-transform:uppercase;letter-spacing:0.12em;margin-top:0.8rem}
.founder{display:flex;align-items:center;gap:1rem;margin-top:2rem;padding-top:1.6rem;border-top:1px solid var(--border-faint)}
.founder .mono{font-family:var(--f-mono);font-size:0.72rem;color:var(--muted);text-transform:uppercase;letter-spacing:0.12em}
.founder .nm{font-weight:600;font-size:0.98rem;margin-top:0.2rem}
.founder .ph{width:54px;height:54px;border-radius:50%;flex:none;
  background:radial-gradient(circle at 35% 30%,#2a3550,#0e1320);border:1px solid var(--border-h);
  display:grid;place-items:center;font-family:var(--f-display);font-style:italic;color:var(--accent-l);font-size:1.3rem}

/* ====================== PACKAGES ====================== */
.pkg{padding-block:clamp(3rem,7vw,6rem)}
.pkg-frame{font-family:var(--f-italic);font-style:italic;font-size:clamp(1rem,2.2vw,1.3rem);color:var(--accent);
  margin-top:1rem;max-width:44ch;line-height:1.4}
.pkg-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(0.85rem,2vw,1.3rem);
  align-items:start;margin-top:2rem}
@media(max-width:880px){.pkg-grid{grid-template-columns:1fr;max-width:480px;margin-inline:auto}}
.plan{position:relative;border:1px solid var(--border);border-radius:10px;background:var(--surface);
  padding:1.6rem 1.5rem;display:flex;flex-direction:column;min-height:100%;transition:.4s var(--ease)}
.plan:hover{border-color:var(--border-h);transform:translateY(-3px)}
.plan.feat{border-color:var(--accent-20);background:linear-gradient(180deg,var(--accent-08),var(--surface) 60%);
  box-shadow:0 24px 60px -28px rgba(59,130,246,0.45)}
@media(min-width:881px){.plan.feat{transform:translateY(-14px)}.plan.feat:hover{transform:translateY(-18px)}}
.plan .tag{position:absolute;top:-0.7rem;left:1.4rem;white-space:nowrap;font-family:var(--f-mono);font-size:0.65rem;font-weight:500;
  text-transform:uppercase;letter-spacing:0.16em;color:#fff;background:var(--accent-d);padding:0.32rem 0.7rem;border-radius:9999px}
.plan .pno{font-family:var(--f-mono);font-size:0.72rem;color:var(--muted);letter-spacing:0.06em}
.plan .pname{font-family:var(--f-display);font-weight:400;font-size:1.55rem;letter-spacing:-0.01em;margin-top:0.5rem}
.plan .price{display:flex;align-items:baseline;gap:0.4rem;margin-top:0.9rem;
  font-variant-numeric:tabular-nums}
.plan .price .from{font-size:0.72rem;text-transform:uppercase;letter-spacing:0.14em;color:var(--muted);font-weight:600}
.plan .price .amt{font-family:var(--f-mono);font-size:2.5rem;font-weight:500;letter-spacing:-0.03em;line-height:1}
.plan .price .amt .cur{color:var(--accent);font-weight:400}
.plan .ptag{font-size:0.9rem;color:var(--text-2);margin-top:0.8rem;line-height:1.55;min-height:2.8em}
.plan ul{list-style:none;display:flex;flex-direction:column;gap:0.7rem;margin-top:1.3rem;padding-top:1.3rem;
  border-top:1px solid var(--border-faint)}
.plan li{display:flex;gap:0.65rem;font-size:0.875rem;color:var(--text-2);line-height:1.45}
.plan li .ck{flex:none;color:var(--accent);margin-top:0.1rem}
.plan li .ck svg{width:15px;height:15px}
.plan .pcta{margin-top:auto;padding-top:1.5rem}
.plan .pbtn{display:flex;justify-content:center;align-items:center;gap:0.5rem;width:100%;
  padding:0.85rem;border-radius:9999px;font-weight:600;font-size:0.9rem;transition:.3s var(--ease);
  border:1px solid var(--border-h);color:var(--text)}
.plan .pbtn:hover{background:var(--surface-h);border-color:var(--border-h)}
.plan.feat .pbtn{background:var(--accent-d);border-color:var(--accent-d);color:#fff}
.plan.feat .pbtn:hover{background:var(--accent-deep);box-shadow:0 10px 24px -8px var(--accent-20)}
.plan .pbtn svg{width:15px;height:15px}

/* add-ons */
.addons{margin-top:clamp(1.5rem,3vw,2.4rem);border:1px solid var(--border);border-radius:10px;overflow:hidden}
.addons-head{padding:1rem 1.3rem;font-family:var(--f-mono);font-size:0.72rem;text-transform:uppercase;
  letter-spacing:0.14em;color:var(--muted);border-bottom:1px solid var(--border-faint)}
.addon{display:flex;justify-content:space-between;align-items:center;gap:1rem;padding:0.95rem 1.3rem;
  border-bottom:1px solid var(--border-faint);transition:.25s var(--ease)}
.addon:last-child{border-bottom:0}
.addon:hover{background:var(--surface)}
.addon .n{font-size:0.92rem;color:var(--text)}
.addon .p{font-family:var(--f-mono);font-size:0.9rem;color:var(--text-2);font-variant-numeric:tabular-nums;white-space:nowrap}
.addon .p .cur{color:var(--accent)}

/* ====================== FIT ====================== */
.fit{padding-block:clamp(3rem,7vw,6rem)}
.fit-head{font-family:var(--f-display);font-weight:300;font-size:clamp(1.8rem,4.5vw,3.2rem);
  letter-spacing:-0.03em;line-height:1.05;max-width:18ch;text-wrap:balance}
.fit-head em{font-family:var(--f-italic);font-style:italic;color:var(--accent)}
.fit-list{display:flex;flex-wrap:wrap;gap:0.6rem;margin-top:2rem}
.fit-list .f{display:inline-flex;align-items:center;gap:0.55rem;border:1px solid var(--border);
  border-radius:9999px;padding:0.6rem 1.05rem;font-size:0.9rem;color:var(--text-2);transition:.3s var(--ease)}
.fit-list .f:hover{border-color:var(--accent-20);color:var(--text);background:var(--accent-08)}
.fit-list .f .n{font-family:var(--f-mono);font-size:0.68rem;color:var(--accent)}

/* ====================== PROCESS ====================== */
.proc{padding-block:clamp(3rem,7vw,6rem)}
.proc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:1rem;border-top:1px solid var(--border)}
@media(max-width:760px){.proc-grid{grid-template-columns:1fr}}
.step{padding:2rem 1.6rem 2.2rem;border-right:1px solid var(--border-faint);position:relative}
.step:last-child{border-right:0}
@media(max-width:760px){.step{border-right:0;border-bottom:1px solid var(--border-faint)}.step:last-child{border-bottom:0}}
.step .sn{font-family:var(--f-mono);font-size:0.78rem;color:var(--accent);letter-spacing:0.06em}
.step h3{font-family:var(--f-display);font-weight:400;font-size:clamp(1.4rem,2.6vw,2rem);
  letter-spacing:-0.02em;margin-top:1.2rem;line-height:1.05}
.step p{color:var(--text-2);font-size:0.92rem;line-height:1.6;margin-top:0.8rem;max-width:34ch}
.step .ln{position:absolute;left:0;top:-1px;width:0;height:2px;background:var(--accent);transition:width 1.1s var(--ease)}
.in-view .step .ln{width:100%}
.step:nth-child(2) .ln{transition-delay:.15s} .step:nth-child(3) .ln{transition-delay:.3s}

/* ====================== FAQ ====================== */
.faq{padding-block:clamp(3rem,7vw,6rem)}
.faq-list{margin-top:1rem;border-top:1px solid var(--border)}
details{border-bottom:1px solid var(--border-faint)}
summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:1.5rem;
  padding:1.5rem 0;font-family:var(--f-display);font-weight:400;font-size:clamp(1.15rem,2.4vw,1.6rem);
  letter-spacing:-0.01em;transition:.3s var(--ease)}
summary::-webkit-details-marker{display:none}
summary:hover{color:var(--accent)}
.faq-ic{flex:none;width:30px;height:30px;border-radius:50%;border:1px solid var(--border-h);display:grid;place-items:center;
  transition:.4s var(--ease);color:var(--text-2)}
details[open] .faq-ic{transform:rotate(45deg);border-color:var(--accent);color:var(--accent)}
.faq-ic svg{width:15px;height:15px}
details .ans{overflow:hidden;max-width:60ch}
details .ans p{color:var(--text-2);font-size:0.98rem;line-height:1.65;padding-bottom:1.6rem}

/* ====================== CONTACT ====================== */
.contact{padding-block:clamp(3rem,7vw,6rem);position:relative}
.lamp{position:absolute;left:0;right:0;bottom:0;height:60%;z-index:0;pointer-events:none;
  background:radial-gradient(ellipse at 50% 100%,rgba(59,130,246,0.08),transparent 60%)}
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2rem,6vw,5rem);align-items:start}
@media(max-width:860px){.contact-grid{grid-template-columns:1fr;gap:2.5rem}}
.contact h2{font-family:var(--f-display);font-weight:300;font-size:clamp(2.2rem,6vw,4.4rem);
  line-height:1;letter-spacing:-0.03em;text-wrap:balance;max-width:11ch}
.contact h2 em{font-family:var(--f-italic);font-style:italic;color:var(--accent)}
.contact .promise{display:inline-flex;align-items:center;gap:0.6rem;margin-top:1.6rem;
  font-family:var(--f-mono);font-size:0.8rem;color:var(--text-2);letter-spacing:0.02em}
.contact .promise .d{width:6px;height:6px;border-radius:50%;background:var(--accent)}
.wa-direct{display:inline-flex;align-items:center;gap:0.7rem;margin-top:2rem;background:var(--whatsapp);color:#04210f;
  font-weight:700;padding:0.95rem 1.5rem;border-radius:9999px;transition:.3s var(--ease);
  box-shadow:0 8px 26px -8px rgba(37,211,102,0.45)}
.wa-direct:hover{transform:translateY(-2px)}
.wa-direct svg{width:20px;height:20px}
.wa-direct .sub{font-weight:500;opacity:0.7;font-size:0.85rem}
form{display:flex;flex-direction:column;gap:1rem}
.field label{display:block;font-size:0.72rem;text-transform:uppercase;letter-spacing:0.14em;color:var(--muted);
  font-weight:600;margin-bottom:0.5rem}
.field input,.field textarea{width:100%;background:var(--surface);border:1px solid var(--border);border-radius:12px;
  padding:0.85rem 1rem;color:var(--text);font-family:var(--f-sans);font-size:0.95rem;transition:.25s var(--ease);resize:vertical}
.field input::placeholder,.field textarea::placeholder{color:var(--muted)}
.field input:focus,.field textarea:focus{outline:none;border-color:var(--accent);box-shadow:0 0 0 4px var(--accent-20);background:var(--bg-2)}
.field .opt{text-transform:none;letter-spacing:0;color:var(--muted);font-weight:400}
.f-row{display:grid;grid-template-columns:1fr 1fr;gap:1rem}
@media(max-width:480px){.f-row{grid-template-columns:1fr}}
.submit{display:inline-flex;justify-content:center;align-items:center;gap:0.55rem;background:var(--accent-d);color:#fff;
  font-weight:600;font-size:0.95rem;padding:0.95rem;border:0;border-radius:9999px;cursor:pointer;transition:.3s var(--ease)}
.submit:hover{background:var(--accent-deep);transform:translateY(-1px);box-shadow:0 12px 24px -8px var(--accent-20)}
.submit:active{transform:scale(0.99)}
.submit svg{width:17px;height:17px;flex:none}
.submit[disabled]{opacity:0.7;cursor:default;transform:none}
.form-note{font-size:0.78rem;color:var(--muted);text-align:center}

/* ====================== FOOTER ====================== */
footer{position:relative;z-index:1;border-top:1px solid var(--border);margin-top:2rem;
  padding-block:clamp(3rem,6vw,5rem)}
.foot-top{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:2rem;}
@media(max-width:860px){.foot-top{grid-template-columns:1fr 1fr;gap:2.5rem 1.5rem}}
@media(max-width:520px){.foot-top{grid-template-columns:1fr 1fr}}
.foot-brand .wm{font-family:var(--f-sans);font-weight:700;letter-spacing:0.24em;font-size:1.35rem}
.foot-brand .thesis{font-family:var(--f-italic);font-style:italic;font-size:1.25rem;color:var(--accent);
  margin-top:0.9rem;max-width:20ch;line-height:1.3}
.foot-brand .es{font-size:0.78rem;color:var(--muted);margin-top:0.4rem;font-family:var(--f-mono)}
.foot-col h4,.foot-col .foot-h{font-size:0.7rem;text-transform:uppercase;letter-spacing:0.16em;color:var(--muted);font-weight:600;margin-bottom:1rem}
.foot-col a{display:block;font-size:0.88rem;color:var(--text-2);padding:0.32rem 0;transition:.25s var(--ease)}
.foot-col a:hover{color:var(--accent)}
.foot-bot{display:flex;justify-content:space-between;align-items:center;gap:1rem;flex-wrap:wrap;
  margin-top:clamp(2.5rem,5vw,4rem);padding-top:1.5rem;border-top:1px solid var(--border-faint);
  font-size:0.78rem;color:var(--muted);font-family:var(--f-mono)}
.foot-bot .legal{display:flex;gap:1.2rem}
.foot-bot a:hover{color:var(--text-2)}

/* ====================== WHATSAPP FLOAT ====================== */
.wa-float{position:fixed;right:1.25rem;bottom:1.25rem;z-index:55;display:inline-flex;align-items:center;gap:0.6rem;
  background:var(--whatsapp);color:#04210f;font-weight:700;font-size:0.9rem;padding:0.85rem 1.2rem;border-radius:9999px;
  box-shadow:0 8px 30px -6px rgba(37,211,102,0.5);transition:.4s var(--ease);transform:translateY(0)}
.wa-float:hover{transform:translateY(-3px) scale(1.02)}
.wa-float svg{width:22px;height:22px}
@media(max-width:560px){.wa-float .lab{display:none}.wa-float{padding:0.9rem;border-radius:50%}}

/* ====================== MOBILE-FIRST REFINEMENT ======================
   The phone is the primary canvas. Most visitors land here from Instagram/ads.
   Tighten the rhythm, stack everything cleanly, full-width thumb targets,
   lead with the promise, and kill dead vertical space. */
@media (max-width:600px){
  :root{ --gut:1.4rem; }

  /* hero flows top-down and compact instead of spreading a whole viewport */
  .hero{ min-height:auto; padding-top:6.75rem; padding-bottom:3rem; gap:1.6rem; justify-content:flex-start; }
  .locator{ flex-direction:column; align-items:flex-start; gap:0.65rem; font-size:0.72rem; }
  .locator .l{ gap:0.5rem; }
  .edition{ align-self:flex-start; }
  .hero-head{ margin-top:0; padding-block:0.25rem; }
  h1.lead{ font-size:clamp(3rem,13.5vw,4.4rem); line-height:0.98; max-width:none; }
  .wave-bg{ top:48%; height:46%; opacity:0.8; }
  .hero-sub{ flex-direction:column; align-items:stretch; gap:1.4rem; margin-top:0; }
  .hero-sub p{ font-size:1.05rem; }
  .trust{ flex-direction:column; align-items:flex-start; gap:0.6rem; margin-top:1.1rem; }
  .cta-row{ flex-direction:column; align-items:stretch; gap:0.6rem; }
  .cta-row .btn-wa,.cta-row .btn-ghost{ justify-content:center; padding-block:1rem; }
  .facts{ margin-top:0.5rem; }
  .fact{ padding:0.95rem 1rem; gap:0.25rem; }

  /* section rhythm — less air, still generous */
  .work{ padding-top:3.25rem; }
  .idx{ padding-block:1rem; }
  .idx-l{ gap:0.75rem; }

  /* covers: portrait + legible meta + comfy tap arrow */
  .lead-cover .media{ aspect-ratio:3/4; }
  .cover .name{ font-size:1.7rem; }
  .cover .arrow{ width:40px;height:40px; }
  .work-foot{ gap:1.1rem; }

  /* ── cases + concept covers swipe sideways instead of stacking ──
     keeps the page short and makes browsing opt-in; a sliver of the next
     card peeks past the edge so the swipe is discoverable. Desktop = grid. */
  .proof-grid,
  .work-pair{
    display:flex; grid-template-columns:none; max-width:none; margin-inline:0;
    align-items:stretch;
    overflow-x:auto; overflow-y:hidden; overscroll-behavior-x:contain;
    scroll-snap-type:x mandatory;
    gap:0.85rem; padding-bottom:0.6rem;
    -webkit-overflow-scrolling:touch; scrollbar-width:none;
  }
  .proof-grid::-webkit-scrollbar,
  .work-pair::-webkit-scrollbar{ display:none; }
  .proof-grid > .case,
  .work-pair > .cover{ flex:0 0 84%; scroll-snap-align:start; }
  /* a hair of trailing space so the last card snaps clear of the edge */
  .proof-grid::after,
  .work-pair::after{ content:""; flex:0 0 0.05rem; }

  /* studio */
  .studio h2{ font-size:clamp(2.2rem,9vw,3rem); }

  /* packages: full-width cards, comfy CTA tap area */
  .pkg-grid{ gap:1.5rem; }
  .plan{ padding:1.5rem 1.35rem; }
  .plan .pbtn{ padding:1rem; }

  /* fit chips + add-on rows: bigger tap targets */
  .fit-list .f{ padding:0.7rem 1.1rem; font-size:0.92rem; }
  .addon{ padding:1.05rem 1.2rem; }

  /* contact: full-width WhatsApp + 16px fields (stops iOS zoom-on-focus) */
  .contact .wa-direct{ width:100%; justify-content:center; }
  .field input,.field textarea{ font-size:1rem; padding:0.95rem 1rem; }

  /* footer: brand spans full width above the link columns */
  .foot-top{ grid-template-columns:1fr 1fr; }
  .foot-brand{ grid-column:1 / -1; margin-bottom:0.5rem; }
  /* bigger thumb targets for footer + legal links */
  .foot-col a{ padding:0.55rem 0; }
  .foot-bot{ gap:0.8rem 1rem; }
  .foot-bot .legal{ gap:1.5rem; }
  .foot-bot .legal a{ padding:0.4rem 0; }
}

@media (max-width:380px){
  h1.lead{ font-size:clamp(2.7rem,13vw,3.6rem); }
}

/* ====================== REVEAL MOTION ====================== */
/* Sections lift + un-blur on scroll into view. Core to the "considered" feel,
   it paces the reading. Disabled entirely under reduced-motion (see below). */
.reveal{opacity:0;transform:translateY(24px);filter:blur(6px);
  transition:opacity .8s var(--ease),transform .8s var(--ease),filter .8s var(--ease)}
.reveal.in-view{opacity:1;transform:none;filter:none}
.reveal[data-d="1"]{transition-delay:.08s}.reveal[data-d="2"]{transition-delay:.16s}
.reveal[data-d="3"]{transition-delay:.24s}.reveal[data-d="4"]{transition-delay:.32s}

@media (prefers-reduced-motion:reduce){
  .reveal{opacity:1!important;transform:none!important;filter:none!important;transition:none!important}
  .cover img{transition:none!important} .cover:hover img{transform:none!important}
  .nav{transition:none!important}
  .ping i:first-child{animation:none!important}
  .wave-path{stroke-dasharray:none!important;stroke-dashoffset:0!important;animation:none!important}
  .wave-breathe{animation:none!important}
  .step .ln{transition:none!important}
  *{scroll-behavior:auto!important}
}

/* visible focus everywhere */
a:focus-visible,button:focus-visible,summary:focus-visible,input:focus-visible,textarea:focus-visible{
  outline:2px solid var(--accent);outline-offset:3px;border-radius:4px}

/* wave draw-in */
.wave-path{stroke-dasharray:1600;stroke-dashoffset:1600;animation:draw 2.6s var(--ease) .3s forwards}
@keyframes draw{to{stroke-dashoffset:0}}
.wave-breathe{transform-box:fill-box;transform-origin:center;animation:breathe 9s ease-in-out 3s infinite}
@keyframes breathe{0%,100%{transform:translateY(0)}50%{transform:translateY(-8px)}}

/* ---- founder photo + case-image drop-in slots (replace files in /assets/team & /assets/cases) ---- */
.founder .ph{position:relative;overflow:hidden}
.founder .ph img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:2}
.founder .ph i{font-style:normal;position:relative}
.case .case-shot img,.case-slot .case-media img{position:absolute;inset:0;z-index:1}

/* ====================== CASE CARD IMAGE FIX ======================
   Show site screenshots full-width, anchored to the top, so wide titles are
   never cropped on the sides (the old 4:3 cover crop cut them off). */
.case .case-shot,.case-slot .case-media{aspect-ratio:auto;height:auto;overflow:hidden}
.case .case-shot img,.case-slot .case-media img{position:static;inset:auto;width:100%;height:auto;object-fit:fill;display:block}
/* whole card is a link to the full case study */
.case,.case-slot{position:relative}
.cs-stretch{position:absolute;inset:0;z-index:4;border-radius:inherit}
.case:hover,.case-slot:hover{border-color:var(--border-h)}
.case:hover .case-shot img,.case-slot:hover .case-media img{filter:brightness(1.04)}
.case .case-shot img,.case-slot .case-media img{transition:filter .4s var(--ease)}
.case-more{display:inline-flex;align-items:center;gap:0.4rem;margin-top:1rem;font-family:var(--f-mono);
  font-size:0.72rem;letter-spacing:0.08em;text-transform:uppercase;color:var(--accent)}
.case-more svg{width:14px;height:14px}

/* ====================== BROWSER FRAME (case-study screenshots) ====================== */
.browser{border:1px solid var(--border);border-radius:14px;overflow:hidden;background:var(--bg-2);
  box-shadow:0 40px 90px -50px rgba(0,0,0,0.85),0 0 0 1px rgba(255,255,255,0.02) inset}
.browser-bar{display:flex;align-items:center;gap:0.45rem;padding:0.7rem 0.95rem;
  border-bottom:1px solid var(--border-faint);background:rgba(255,255,255,0.025)}
.browser-bar i{width:11px;height:11px;border-radius:50%;background:var(--border-h);flex:none}
.browser-bar .u{margin-left:0.7rem;font-family:var(--f-mono);font-size:0.72rem;color:var(--muted);
  letter-spacing:0.02em;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.browser img{display:block;width:100%;height:auto}

/* ====================== CASE STUDY PAGE ====================== */
.cs{padding-bottom:2rem}
.cs-hero{padding-top:9.5rem;padding-bottom:clamp(2rem,5vw,3.5rem)}
@media(max-width:600px){.cs-hero{padding-top:7.5rem}}
.cs-eyebrow{font-family:var(--f-mono);font-size:0.78rem;letter-spacing:0.16em;text-transform:uppercase;color:var(--accent)}
.cs-title{font-family:var(--f-display);font-weight:300;font-size:clamp(2.4rem,6.5vw,5rem);line-height:1;
  letter-spacing:-0.035em;text-wrap:balance;max-width:18ch;margin-top:1.2rem;font-optical-sizing:auto}
.cs-title em{font-family:var(--f-italic);font-style:italic;font-weight:400;color:var(--accent)}
.cs-lede{margin-top:1.6rem;max-width:60ch;color:var(--text-2);font-size:clamp(1.05rem,1.4vw,1.25rem);line-height:1.65}
.cs-meta{display:flex;flex-wrap:wrap;gap:1px;background:var(--border-faint);border:1px solid var(--border);
  border-radius:14px;overflow:hidden;margin-top:2.4rem}
.cs-meta div{background:var(--bg);padding:1rem 1.3rem;flex:1 1 auto;min-width:140px}
.cs-meta .k{font-family:var(--f-mono);font-size:0.66rem;text-transform:uppercase;letter-spacing:0.14em;color:var(--muted)}
.cs-meta .v{margin-top:0.3rem;font-size:1rem;color:var(--text)}
.cs-lead-shot{margin-top:clamp(2rem,5vw,3.5rem)}
figure{margin:0}
figcaption{margin-top:0.9rem;font-family:var(--f-mono);font-size:0.74rem;color:var(--muted);letter-spacing:0.02em;text-align:center}
.cs-block{padding-block:clamp(2.5rem,6vw,4.5rem);max-width:980px;margin-inline:auto}
.cs-block .cs-h{display:flex;align-items:baseline;gap:0.9rem;border-top:1px solid var(--border);padding-top:1.3rem}
.cs-h .cs-n{font-family:var(--f-mono);font-size:0.8rem;color:var(--accent)}
.cs-h .cs-l{font-family:var(--f-sans);font-size:0.8rem;font-weight:700;text-transform:uppercase;letter-spacing:0.18em}
.cs-block h2{font-family:var(--f-display);font-weight:300;font-size:clamp(1.7rem,3.6vw,2.8rem);line-height:1.08;
  letter-spacing:-0.02em;text-wrap:balance;max-width:20ch;margin-top:1.4rem}
.cs-block h2 em{font-family:var(--f-italic);font-style:italic;color:var(--accent)}
.cs-block p{max-width:62ch;color:var(--text-2);font-size:1.08rem;line-height:1.75;margin-top:1.1rem}
.cs-block figure{margin-top:clamp(1.6rem,4vw,2.6rem)}
.cs-figs{display:grid;grid-template-columns:1fr 1fr;gap:clamp(0.9rem,2vw,1.4rem);margin-top:clamp(1.6rem,4vw,2.6rem)}
@media(max-width:720px){.cs-figs{grid-template-columns:1fr}}
.cs-figs figure{margin-top:0}
/* results */
.cs-results{padding-block:clamp(2.5rem,6vw,4.5rem)}
.cs-results-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--border-faint);
  border:1px solid var(--border);border-radius:16px;overflow:hidden;margin-top:1.6rem}
@media(max-width:680px){.cs-results-grid{grid-template-columns:1fr}}
.cs-stat{background:var(--bg);padding:clamp(1.6rem,4vw,2.6rem)}
.cs-stat .n{font-family:var(--f-display);font-weight:300;font-size:clamp(2.4rem,5vw,3.6rem);letter-spacing:-0.03em;
  line-height:1;color:var(--text)}
.cs-stat .n em{font-family:var(--f-italic);font-style:italic;color:var(--accent)}
.cs-stat .d{margin-top:0.7rem;color:var(--text-2);font-size:0.95rem;line-height:1.5;max-width:24ch}
/* quote */
.cs-quote{padding-block:clamp(2.5rem,6vw,4.5rem);max-width:880px;margin-inline:auto;text-align:center}
.cs-quote blockquote{font-family:var(--f-display);font-style:italic;font-weight:300;
  font-size:clamp(1.5rem,3.4vw,2.4rem);line-height:1.35;letter-spacing:-0.01em;color:var(--text);text-wrap:balance;margin:0}
.cs-quote .who{display:inline-flex;align-items:center;gap:0.7rem;margin-top:1.8rem;justify-content:center}
.cs-quote .av{width:42px;height:42px;border-radius:50%;border:1px solid var(--border-h);display:grid;place-items:center;
  font-family:var(--f-mono);font-size:0.8rem;color:var(--accent-l)}
.cs-quote .nm{font-family:var(--f-mono);font-size:0.8rem;color:var(--muted);letter-spacing:0.03em;text-align:left}
/* cta */
.cs-cta{padding-block:clamp(3rem,7vw,5rem);text-align:center}
.cs-cta h2{font-family:var(--f-display);font-weight:300;font-size:clamp(2rem,5vw,3.4rem);letter-spacing:-0.03em;
  line-height:1.05;text-wrap:balance;max-width:18ch;margin-inline:auto}
.cs-cta h2 em{font-family:var(--f-italic);font-style:italic;color:var(--accent)}
.cs-cta-row{display:flex;gap:0.8rem;justify-content:center;flex-wrap:wrap;margin-top:2rem}

/* ====================== PICTURE-DRIVEN (founder imagery) ====================== */
/* Hero: full-bleed founder photo behind the type */
.hero{position:relative;isolation:isolate}
.hero-bg{position:absolute;top:0;left:50%;transform:translateX(-50%);width:100vw;height:100%;z-index:-1;overflow:hidden}
.hero-bg img{width:100%;height:100%;object-fit:cover;object-position:50% 42%}
.hero-bg::after{content:"";position:absolute;inset:0;
  background:linear-gradient(177deg,rgba(10,10,11,.92) 0%,rgba(10,10,11,.5) 34%,rgba(10,10,11,.6) 64%,rgba(10,10,11,.93) 100%),
             linear-gradient(95deg,rgba(10,10,11,.8) 0%,rgba(10,10,11,.34) 54%,rgba(10,10,11,.08) 100%)}
@media(max-width:600px){.hero-bg::after{background:linear-gradient(180deg,rgba(10,10,11,.84) 0%,rgba(10,10,11,.58) 42%,rgba(10,10,11,.94) 100%)}}

/* Studio: editorial split — portrait column + copy */
.studio-split{display:grid;grid-template-columns:0.82fr 1fr;gap:clamp(2rem,5vw,4.5rem);align-items:center}
.studio-portrait{position:relative;border-radius:18px;overflow:hidden;border:1px solid var(--border-faint);background:#101012}
.studio-portrait img{display:block;width:100%;height:100%;object-fit:cover;aspect-ratio:3/4}
.studio-copy .idx{margin-bottom:1.5rem}
.studio-copy h2{margin-bottom:1.3rem}
.founder-line{display:flex;align-items:baseline;gap:0.7rem;flex-wrap:wrap;margin-top:1.9rem;padding-top:1.4rem;border-top:1px solid var(--border-faint)}
.founder-line .nm{font-weight:600;font-size:0.98rem}
.founder-line .mono{font-family:var(--f-mono);font-size:0.72rem;color:var(--muted);text-transform:none;letter-spacing:0.04em}
@media(max-width:860px){.studio-split{grid-template-columns:1fr;gap:2rem}.studio-portrait img{aspect-ratio:5/4}}

/* Process: working photo woven beside the steps */
.proc-split{display:grid;grid-template-columns:0.85fr 1.15fr;gap:clamp(2rem,5vw,4rem);align-items:center}
.proc-photo{position:relative;border-radius:16px;overflow:hidden;border:1px solid var(--border-faint);background:#101012}
.proc-photo img{display:block;width:100%;height:100%;object-fit:cover;aspect-ratio:4/5}
.proc-split .proc-grid{display:flex;flex-direction:column;gap:1.6rem}
.proc-split .step .ln{display:none}
@media(max-width:860px){.proc-split{grid-template-columns:1fr;gap:1.8rem}.proc-photo img{aspect-ratio:16/10}}

/* Contact: founder portrait by the form */
.contact-head{margin-bottom:clamp(2rem,5vw,3rem)}
.contact-eyebrow{display:inline-flex;align-items:center;gap:0.55rem;font-family:var(--f-mono);font-size:0.72rem;letter-spacing:0.16em;color:var(--muted);text-transform:uppercase;margin-bottom:1rem}
.contact-eyebrow .d{width:6px;height:6px;border-radius:50%;background:var(--accent)}
.contact-intro{color:var(--text-2);max-width:48ch;line-height:1.65;margin-top:1.2rem;font-size:1.05rem}
.contact-portrait{position:relative;border-radius:16px;overflow:hidden;border:1px solid var(--border-faint);max-width:380px}
.contact-portrait img{display:block;width:100%;height:auto}
.contact-sig{display:flex;align-items:center;gap:0.6rem;margin-top:1.1rem;font-family:var(--f-mono);font-size:0.76rem;color:var(--muted);letter-spacing:0.02em;line-height:1.5;max-width:380px}
.contact-sig .d{flex:none;width:6px;height:6px;border-radius:50%;background:var(--accent)}
@media(max-width:760px){.contact-portrait{max-width:none}}

.contact-proof{margin-top:1.5rem;max-width:46ch}
.contact-proof blockquote{font-family:var(--f-italic);font-style:italic;font-size:1.15rem;color:var(--text-2);line-height:1.45}
.contact-proof figcaption{font-family:var(--f-mono);font-size:0.72rem;color:var(--muted);margin-top:0.55rem;letter-spacing:0.02em}

.niche-proof{max-width:60ch;margin:0 auto;text-align:center;padding-block:1rem}
.niche-proof blockquote{font-family:var(--f-italic);font-style:italic;font-size:clamp(1.3rem,3vw,1.9rem);color:var(--text);line-height:1.4}
.niche-proof figcaption{font-family:var(--f-mono);font-size:0.75rem;color:var(--muted);margin-top:0.9rem;letter-spacing:0.03em}
.niche-proof-links{display:flex;gap:1.4rem;justify-content:center;flex-wrap:wrap;margin-top:1.6rem}
.niche-proof-links a{font-family:var(--f-mono);font-size:0.78rem;color:var(--accent-l);letter-spacing:0.02em;min-height:44px;display:inline-flex;align-items:center;transition:.25s var(--ease)}
.niche-proof-links a:hover{color:var(--text)}

/* ====================== CONCEPT SHOWOFF PAGES ======================
   Picture-driven pages, one per concept. Dark Onda frame throughout; each
   concept sets its own accent (--ca) via body[data-concept] so it reads as
   its own world. Photoreal imagery carries the vibe. Honestly labelled Concept. */
.cpage{--ca:var(--accent-l)}
body[data-concept="velara"]{--ca:#c8a079}
body[data-concept="blanc"]{--ca:#79b3a9}
body[data-concept="forma"]{--ca:#a8967a}
body[data-concept="meridian"]{--ca:#c8a24c}
body[data-concept="brasa"]{--ca:#c8632e}
body[data-concept="serena"]{--ca:#c0895b}

/* hero — full-bleed concept image behind the type */
.c-hero{position:relative;min-height:90vh;min-height:90dvh;display:flex;align-items:flex-end;overflow:hidden;border-bottom:1px solid var(--border)}
.c-hero .bg{position:absolute;inset:0;z-index:0}
.c-hero .bg img{width:100%;height:100%;object-fit:cover}
.c-hero .bg::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(8,8,8,.5) 0%,rgba(8,8,8,.12) 38%,rgba(8,8,8,.55) 72%,rgba(8,8,8,.92) 100%)}
.c-hero .inner{position:relative;z-index:1;width:100%;max-width:var(--maxw);margin:0 auto;padding:0 var(--gut) clamp(2.5rem,6vw,5rem)}
.c-eyebrow{font-family:var(--f-mono);font-size:.74rem;letter-spacing:.22em;text-transform:uppercase;color:var(--ca);display:inline-flex;align-items:center;gap:.6rem}
.c-eyebrow .badge{font-size:.58rem;letter-spacing:.16em;color:var(--bg);background:var(--ca);border-radius:999px;padding:.22rem .6rem}
.c-hero h1{font-family:var(--f-display);font-weight:300;font-size:clamp(2.9rem,8.5vw,6.5rem);line-height:.96;letter-spacing:-.025em;margin:.7rem 0 0;max-width:15ch;font-optical-sizing:auto}
.c-hero .pos{font-size:clamp(1.02rem,2.2vw,1.3rem);color:var(--text-2);max-width:48ch;margin-top:1.1rem;line-height:1.55}
.c-chips{display:flex;flex-wrap:wrap;gap:.5rem;margin-top:1.5rem}
.c-chip{font-family:var(--f-mono);font-size:.62rem;letter-spacing:.12em;text-transform:uppercase;color:var(--text-2);border:1px solid var(--border-h);border-radius:999px;padding:.42rem .85rem;background:rgba(255,255,255,.03)}

/* intro band */
.c-intro{max-width:var(--maxw);margin:0 auto;padding:clamp(3.5rem,9vw,7rem) var(--gut) clamp(1rem,3vw,2rem)}
.c-intro .lead{font-family:var(--f-display);font-weight:300;font-size:clamp(1.7rem,3.6vw,2.6rem);line-height:1.22;letter-spacing:-.01em;max-width:22ch}
.c-intro .lead em{font-family:var(--f-italic);font-style:italic;color:var(--ca)}
.c-intro p{color:var(--text-2);max-width:60ch;margin-top:1.4rem;font-size:1.05rem;line-height:1.7}

/* full-bleed feature image (natural ratio) + portrait variant */
.c-feature{max-width:1500px;margin:clamp(1.5rem,4vw,2.6rem) auto;padding-inline:var(--gut)}
.c-feature figure{position:relative;border-radius:14px;overflow:hidden;border:1px solid var(--border);margin:0}
.c-feature img{width:100%;height:auto;display:block}
.c-feature.portrait{max-width:920px}
.c-cap{font-family:var(--f-mono);font-size:.74rem;color:var(--muted);letter-spacing:.03em;margin-top:.9rem;padding-inline:.2rem}

/* split: image + the "what we'd build" approach */
.c-split{max-width:var(--maxw);margin:0 auto;padding:clamp(3rem,7vw,6rem) var(--gut);display:grid;grid-template-columns:1fr 1fr;gap:clamp(1.6rem,4vw,3.6rem);align-items:center}
.c-splitimg{border-radius:14px;overflow:hidden;border:1px solid var(--border)}
.c-splitimg img{width:100%;display:block;aspect-ratio:4/5;object-fit:cover}
.c-approach .k{font-family:var(--f-mono);font-size:.72rem;letter-spacing:.2em;text-transform:uppercase;color:var(--ca);margin-bottom:1rem}
.c-approach h2{font-family:var(--f-display);font-weight:300;font-size:clamp(1.8rem,3.8vw,2.7rem);letter-spacing:-.015em;line-height:1.1}
.c-approach h2 em{font-family:var(--f-italic);font-style:italic;color:var(--ca)}
.c-list{margin-top:1.7rem;display:flex;flex-direction:column;gap:1rem}
.c-list .it{display:flex;gap:.9rem;align-items:flex-start;color:var(--text-2);line-height:1.5}
.c-list .it::before{content:"";flex:none;width:7px;height:7px;border-radius:50%;background:var(--ca);margin-top:.55rem}

/* cta band */
.c-cta{border-top:1px solid var(--border);background:radial-gradient(80% 130% at 50% 0%,color-mix(in srgb,var(--ca) 12%,transparent),transparent 70%);text-align:center;padding:clamp(4rem,9vw,7rem) var(--gut)}
.c-cta h2{font-family:var(--f-display);font-weight:300;font-size:clamp(2rem,5vw,3.4rem);letter-spacing:-.02em;line-height:1.06;max-width:20ch;margin-inline:auto;text-wrap:balance}
.c-cta h2 em{font-family:var(--f-italic);font-style:italic;color:var(--ca)}
.c-cta p{color:var(--text-2);max-width:48ch;margin:1.2rem auto 0;line-height:1.6}
.c-cta-row{display:flex;gap:.9rem;justify-content:center;flex-wrap:wrap;margin-top:2rem}

/* per-concept type personality on the hero name */
body[data-concept="forma"] .c-hero h1{font-family:var(--f-sans);font-weight:600;text-transform:uppercase;letter-spacing:.01em;font-size:clamp(2.5rem,7.5vw,5.4rem)}
body[data-concept="serena"] .c-hero h1{font-family:var(--f-italic);font-style:italic;font-weight:400}
body[data-concept="brasa"] .c-hero h1{font-weight:400}

@media(max-width:760px){
  .c-split{grid-template-columns:1fr;gap:1.6rem}
  .c-split.flip .c-splitimg{order:-1}
  .c-hero{min-height:80vh;min-height:80dvh}
}